quiet money.
soft growth.
You're good at what you do. Your clients love you. The work still lights you up. But somewhere along the way, you became everything else too—the operations, the marketing, the math, the bottleneck for every decision. And the version of you who built this business is slowly disappearing under the weight of running it.
You built this business for freedom. So why does it feel like you can't catch your breath in it?
You stop doing math at midnight. You stop bracing for the unknown. You stop being half-there with your loved ones—your attention comes back online. You stop saying yes to clients you shouldn't, because you don't need the next yes to survive. You stop dreading the slow seasons, because the baseline is doing its quiet work whether you're at the beach or at your desk. You stop wondering where next month’s income is coming from.
What changes when you have money you can rest in...
MY PROMISES
Predictable, sustainable, and built to hold—so no single sale
decides whether you feel safe.
Money you can rest in.
Together we will find what's hidden in your business, building what's
missing, and build systems around what needs to run on it's own—so you
can get back to leading the vision.
You stop carrying it all alone.
Growth that fits the season you're in. Structure that gives you
breathing room. Scaling that holds your vision.
A business built around your life.
Best for the woman who's done carrying the operational weight alone and ready for a real partner inside the business.
On-going
support
Best for the woman who wants the full diagnostic and plan with the capacity and/or team to execute it internally.
30-day
audits
Best for the woman who has a specific bottleneck she can name and the bandwidth to implement the plan herself.
HALF-DAY
INTENSIVES
Everything comes back to being unhurried—whether it's motherhood, health, support, recurring revenue, or fractional ops support.
HERE'S HOW I CAN HELP
I'm a strategist for women ready to stop thinking and start building. I sit down with the business you've already built and find the opportunities hiding inside it. I'm the woman behind the woman behind the brand. The one who finds what's broken before it breaks you. The one who turns "things I keep meaning to do or fix" into an operational structure that actually holds, and who lets you go back to doing the work only you can do.
I’m not a coach who hands you a worksheet. Not a consultant who drops a 40-page strategy doc and disappears. I’m a strategist who builds and fixes with you.
Meaningful support through intentional strategy—so you can get back to what matters most.
Hi, I'm Tawnie
If any of this sounds uncomfortably familiar:
- You don't actually know where your next client is coming from—and that not-knowing sits in your chest from the second you wake up. You smile through your client-facing work and taking care of your family, but in the back of your mind you're constantly running the numbers and worried about the money coming in and going out.
- Your current clients—the ones who already know you, trust you, and have paid you before—are sitting there completely unoptimized. There's real money in that room you haven't touched.
- You're up past midnight crunching numbers, trying to reverse-engineer how to make payroll, pay yourself, and still fund the family vacation you promised. Doing math you shouldn't have to be doing alone.
You started this so you could create more freedom and be present with your favorite humans. Instead you're half there—physically in the room, mentally rehearsing whether this week’s marketing content will bring in enough new clients to cover the month.
Here's the part nobody's telling you: you don't need more leads. You don't need a bigger audience. You need the clients you already have to come back. Predictably. Profitably. On a rhythm you can plan a life around.
Recurring RELIEF
Featured half-day intensive
Kind words
BROOKE JUSTENSEN
"Tawnie has been an absolute blessing for starting my small business! The amount of progress I have made in just a month since working with her is unreal and I truly could not have done it without her strategy, advice, and encouragement! I would recommend her coaching to any entrepreneur struggling with perfectionism.
Brooke | Owner, Shop Brucc
★★★★★
EMILY BEN SHITRIT
Tawnie runs the entire back end operations of my business — finance, revenue growth, ordering, team leadership, sales, marketing, KPIs, every metric my team works toward, every strategic decision I would have lost sleep over.
She built my recurring revenue stream in year one — and it’s the reason I’m still standing. That stream now averages $40k+ a month, every month, regardless of what’s happening with new clients or ad launches.
She's pulled me through seasons I didn't think I'd survive — months I wasn't sure I'd make payroll, invoices buried under more invoices, financial calls that needed someone steadier than me. She didn't panic. She just got to work.
We’ve been through some hard chapters — the kind every growing business has — and Tawnie has been the steady voice through all of them. She’s the person I call before I make any move.
Because of her, I’ve scaled to multi-million dollar years and honestly, I don’t even know everything she does. That’s how well she does it."
Emily Ben Shitrit | Amplified Beauty
★★★★★
NETANEL BEN SHITRIT
"Working with Tawnie completely transformed our hiring process. She took ownership from start to finish by creating the job description, managing the job posting and advertising budget, screening candidates, conducting the first-round interviews, and only bringing us the strongest applicants.
What impressed me most was how invested she was in understanding exactly who we were looking for. She asked thoughtful questions, took the time to understand our business and culture, and focused on finding people who truly aligned with our values, goals, and the role—not just filling the position with the first qualified candidates. Every person she presented had been thoroughly vetted, which saved us an incredible amount of time and made the entire interview process much more efficient.
Throughout the process, Tawnie was incredibly organized, proactive, and communicative. She kept everything moving on schedule, which was especially important because we needed to hire quickly. I always knew where we stood, and I had complete confidence that every detail was being handled professionally.
If you’re looking for someone who can build a strategic hiring process, identify high-quality candidates, and genuinely cares about finding the right fit for your team, I highly recommend working with Tawnie. We’d absolutely work with her again."
Netanel, Owner | Elev8 MedSpa
★★★★★
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half-day intensives
